Know what I love? I’ll tell you. Office Copier brochures.
Not so much for the actual product (who cares – they all work basically the
same). No, it’s not the specs or the options that come with some
models either. Of course the verbiage is great, y’know, because I
really “need a solution to meet the daily challenges faced in an
increasingly sophisticated communications environment.” Or my business
“can no longer conform to the rigid workflow processes forced upon it by
yesterday’s office technology.” And of course, those time-saving
features to “meet those important deadlines.” Now, every printer spits
out paper pretty darn fast, so if I was late for a deadline, I think it was
because I was late in the first place.
It’s really the pictures of the people they use in their brochures that I
like the best. You’ve seen the kind - the slutty-looking chick
intensely looking at a computer keyboard when you know she’s thinking,
“Keyboards are stupid – none of these letters spell anything.” Or the
middle-age guy dressed in a slick black suit and yellow tie - I’d even wear
that. But have you ever seen how a real 40-50 year old balding guy
dresses? It ain’t like that. This month (and probably this month
only), we’ll look at the Canon Company’s Multifunction brochures. They
were graciously unknowing enough to let me scan in some pictures from their
brochures. Anyways, here’s some examples of the good times people have
- not using a copier at all. And of course, what they’re thinking.
What was the most amazing thing was that for a multifunction company, not
one of these photographs had the people standing by a copy machine – not a
one. Not even someone else’s brand.
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